Kraft-Heinz Shares Fell 8.6% on Thursday

周四（8月8日）卡夫亨氏(Kraft-Heinz, KHC)股价大跌8.6%

—after the company reported quarterly sales that fell short of Wall Street’s forecasts. The disappointment matters because investors want sales growth. Because the company makes packaged, processed foods, it needs to show it can keep up with changing tastes of consumers, who want healthier foods these days.

股价下跌是因为该公司公布的季度销售额低于华尔街预期。该数据导致股价下跌是因为投资者希望看到销售额能够增长。卡夫亨氏生产包装加工食品，因此该公司需要证明自己能够跟上消费者口味的变化，而如今消费者想买到更健康的食品。

Kraft-Heinz   (KHC) has more problems than that. Its stock is down 37% this year, after it wrote down more than $15 billion of brand value in February. In other words, its Oscar-Mayer and Kraft brands won’t create as much value for the company as it previously thought. It took another $1.2 billion writedown Thursday.

卡夫亨氏的问题还不止这些。2月份该公司把品牌价值减记了150多亿美元，今年以来股价已经累计下跌37%。换句话说，卡夫亨氏旗下的Oscar-Mayer品牌和卡夫(Kraft)品牌不会像之前人们预计的那样为公司创造价值。该公司周四又减记了12亿美元。

Roku Shares Climbed 21% on Thursday

周四Roku (ROKU)股价大涨21%

The jump came after the company reported better-than-expected quarterly results. The company, which makes streaming-TV players, reported a loss of eight cents per share, which was better than the 23 cent loss Wall Street expected. Roku  (ROKU) also reported better-than-expected quarterly revenue and full-year forecasts.

Roku股价上涨是因为该公司公布的季度业绩好于预期。这家生产流媒体电视播放器的公司公布每股亏损8美分，好于华尔街预计的每股亏损23美分。Roku发布的下季度和全年收入预期也高于市场预期。

The stock has almost quadrupled in price this year. But the company does most of its manufacturing in China, which means it could get hit by tariffs.

该公司股价今年几乎翻了两番。但由于大部分生产都在中国，这意味着该公司可能会受到关税问题的冲击。

Monster Beverage  Shares Have Increased 25% This Year

Monster Beverage (MNST)股价今年已累计上涨25%

They extended those gains Thursday, even though its quarterly results missed analyst forecasts.

尽管该公司的季度业绩低于分析师预期，但周四股价仍继续上涨。

Monster  (MNST) makes energy drinks, and it’s been seen for years as a beverage industry disrupter. Now, there’s a risk that the company might get disrupted, as consumers gravitate towards healthier drinks.

Monster生产能量饮料，多年来一直被视为饮料行业的颠覆者。现在，随着消费者倾向于选择更健康的饮料，公司业务可能会受到影响。

The company recently lost a court dispute with its distribution partner Coca-Cola . The loss means Coca-Cola can now sell its own competing line of energy drinks. But the two companies both say that they value their business relationship. And Monster has already started to adjust—it introduced a healthier version of its energy drink earlier this year.

Monster最近在与分销合作伙伴可口可乐(Coca-Cola)的纠纷中败诉，这意味着可口可乐现在可以销售自己的能量饮料产品和Monster展开竞争。但这两家公司都表示很重视彼此之间的业务关系。Monster已经开始调整经营策略，该公司今年早些时候推出了健康版的能量饮料。

《Numbers》是巴伦推出的一档时长两分钟的播客栏目，从周一到周五每日早间为听众精选三个数据进行解读。

翻译 | Anqi

版权声明：

《巴伦》(barronschina) 原创文章，未经许可，不得转载。英文版见2019年8月9日报道“Podcast: A 25% Jump for Monster, and Two more numbers to know”。

（本文内容仅供参考，投资建议不代表《巴伦》倾向；市场有风险，投资须谨慎。）