European Food Delivery Giant Delivery Hero Will Pay $4 Billion

欧洲餐饮配送巨头Hero以40亿美元收购韩国竞争对手Woova

—to buy the South Korean rival Woova. The merger comes at a time when consumer demand for food delivery is surging.

两家公司的合并时值消费者对餐饮配送的需求激增之际。

Why? Well, one huge driver is that there’s a flurry of companies willing to lose money doing it. Amazon, Doordash, Uber, Grubhub, and Postmates are all competing for market share in the U.S. And Asia is seen as a huge opportunity—that’s because the rising wealth in Asian countries is expected to boost demand.

Hero为什么要收购Woova？这背后的一个巨大推动力是有很多公司不惜赔钱也想参与到餐饮配送领域中来。亚马逊(Amazon)、Doordash、优步(Uber)、Grubhub和Postmates都在争夺美国市场的份额。而亚洲则被视为一个巨大的机会，因为亚洲国家财富的增长有望推动需求增长。

But things aren’t all rosy.

但这项业务并没有那么好做。

Grubhub’s CEO recently said in a letter to shareholders that the business wasn’t as good as his competitors seemed to think. And there might be something to it. The food delivery industry has margins that are mercilessly thin and customers who flock to whoever offers discounts or free delivery. Worst of all, scale doesn’t improve the poor economics of the business.

Grubhub首席执行官最近在给股东的一封信中说，这项业务不如他的竞争对手所认为的那么好。这么说可能有些道理。餐饮配送行业的利润微薄，客户往往会纷纷涌向提供折扣或免费送货的公司。最糟糕的是，规模化经营并不能改善这项业务盈利困难的状况。

90% of Americans Aged 13 to 24 use Snapchat

90％13至24岁的美国人使用Snapchat

That’s according to JMP Securities Ronald Josey. And that user group is highly coveted by advertisers. Advertisers have always liked to reach young consumers, but now it’s not just because they’re young. It’s because young consumers, in particular, are getting harder and harder to reach through traditional advertising.

这是JMP Securities分析师罗纳德·乔西(Ronald Josey)得出的数据。这样庞大的用户群令广告商垂涎不已。广告商向来重视吸引年轻消费者，但现在原因不仅仅在于他们年轻，还在于传统广告渠道越来越难以吸引年轻消费者。

And that makes Snap (SNAP) valuable, Josey says. And sure, its stock trades at a higher multiple than its competitors, but with a revamped sales force, Josey thinks it can start to capitalize on its unique position of reaching young people.

乔西称，这令Snap (SNAP)成为一只很有价值的股票。虽然该股的交易价格高于其竞争对手，但随着销售队伍的调整，乔西认为该公司可以开始通过其吸引年轻人的独特优势而获利。

Retail Sales Grew 0% in November

美国11月零售额出现零增长

That’s according to recent data from the Commerce Department. And it’s, by the way, not including sales of autos and gas which tend to be volatile.

这是美国商务部公布的最新数据。顺便说一句，该数据不包括波动较大的汽车和汽油零售额。

That zero growth is a wearingly tepid start to the holiday shopping season, which unofficially kicks off the day after Thanksgiving. This holiday season is six days shorter than last years—and that only adds to retailers’ concerns.

零增长给假日购物季（感恩节后第二天开始）带来了一个的疲软开端。今年的假日购物季比去年少了六天，零售商的担忧只会更多。

And there’s more bad news: the data showed that sales of holiday shopping stalwarts like clothes, electronics, sporting goods stores and department stores didn’t just show zero growth—those sales actually fell.

另外还有一个坏消息：数据显示，服装、电子产品、体育用品商店和百货商店等购物季热门商品和场所的销售额不但没有增长反而下降了。

翻译 | Anqi

版权声明：

《巴伦》(barronschina) 原创文章，未经许可，不得转载。英文版见2019年12月16日报道“Snapchat Has 210 Million Daily Active Users, and Two More Numbers to Know”。

（本文内容仅供参考，投资建议不代表《巴伦》倾向；市场有风险，投资须谨慎。）